The art of motivating to build loyalty Incentive marketing: to begin with, incentive programs organize and run challenges with rewards. Maximizing customer engagement day to day is vital for a company’s growth. Incentive (or “motivation”) refers to actions designed to drive purchases by motivating customers. Incentive marketing is also a major loyalty driver, all the […]

What if selling live on TikTok or Instagram became the norm in Morocco? Social live selling, a blend of live streaming, interactivity and real-time sales, is rewriting the rules of commerce. Here is a look at a trend winning over both businesses and consumers, with a focus on its rise in the kingdom. 1. A […]

The holiday season is approaching, and it is a very important time for retailers. Experts believe consumers will keep shopping online even after stores reopen. And this year, marketers have new factors to take into account. It is no exaggeration to say that integrating social commerce into influencer programs can be an excellent strategy for […]

In recent years, emailing has proven to be an effective marketing tool. With the acceleration of digital transformation and the volume of messages we receive throughout the day, email is often the medium with the greatest potential to capture consumers’ attention. To this day, email marketing is the best way for small and medium-sized businesses […]

Today, the digital world (the internet, the web and social media) is a fundamental pillar for every company, whatever its size. It offers opportunities with almost infinite potential and makes it possible to reach the desired target up close. Digital strategies are gaining ground, and entrepreneurs keep seizing this real opportunity to grow their business […]